email marketing

The Importance of Clean Email Lists

Posted November 8th, 2007 by IrinaP
in

If you run an email marketing campaign and don't ever want to be marked as a spammer, it is very important to comply with the highest industry standards. Keeping your mailing lists clean, by regularly removing invalid email addresses, is one of the most important tasks for any email marketer. 

 

Why is it so important?  

 

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