SEO

When building and maintaining websites, Search Engine Optimisation (SEO) is about making sites ‘friendly’ to the search engines and helping the sites achieve high rankings in the search results for important keywords relevant to the topic of the website. It is also a service which we, at Magic Web Solutions, can offer separately or as part of a full-scale web development project. For more information about the service, please visit http://www.spiderfriendly.co.uk/.
 

SEO (Search Engine Optimisation) is a relatively new web discipline (about 10 years old), with standards and rules still evolving. As it concerns search engines, and search engines are ever-changing entities, so the rules of SEO are constantly changing, becoming more and more sophisticated.

There are different schools of SEO; people who belong to those schools, preach different approaches to SEO, have different priorities and act differently. But they all have to continuously adjust to the changes in the way the search engines work, in one way or another.