IrinaP's blog

When you work on a large development project, controlling the scope and changes is a very important task. Otherwise, the project could end up becoming unprofitable.

If you run an email marketing campaign and don't ever want to be marked as a spammer, it is very important to comply with the highest industry standards. Keeping your mailing lists clean, by regularly removing invalid email addresses, is one of the most important tasks for any email marketer. 

Why is it so important?  

When building and maintaining websites, Search Engine Optimisation (SEO) is about making sites ‘friendly’ to the search engines and helping the sites achieve high rankings in the search results for important keywords relevant to the topic of the website. It is also a service which we, at Magic Web Solutions, can offer separately or as part of a full-scale web development project. For more information about the service, please visit http://www.spiderfriendly.co.uk/.
 

Magic Web Solutions blog has been created to answer questions frequently raised by our current and prospective clients, and also to create a knowledge base that many website owners will find useful.

Why is it important to make your HTML code compliant with the accepted standards? There are several reasons to that.

Interface usability is a very important factor for both a standalone application and a dynamic website. If the application provides useful and sophisticated functionality, but the users can't figure out how to use it, this application will never be popular.

Among the basic usability principles, the following are most often cited by usability experts: simplicity, consistency, understandable language, accessibility and good means of control of the current status.  

SEO (Search Engine Optimisation) is a relatively new web discipline (about 10 years old), with standards and rules still evolving. As it concerns search engines, and search engines are ever-changing entities, so the rules of SEO are constantly changing, becoming more and more sophisticated.

There are different schools of SEO; people who belong to those schools, preach different approaches to SEO, have different priorities and act differently. But they all have to continuously adjust to the changes in the way the search engines work, in one way or another.

Podcasts are media files (usually audio or video) distributed online. Their location is made known via a standard RSS (or Atom) feed, which makes it possible to subscribe to particular podcasts and receive updates automatically. Apart from downloading and then listening to them on user's PC or media device, you can access them as audio/video streams directly from the server that is hosting them.